There are several reasons why someone might consider looking for AdSense alternatives for monetizing their website or online content. Firstly, AdSense may not always generate significant revenue, especially for websites with lower traffic or in niches with lower advertising demand. Alternatives can potentially offer better earning opportunities.
Also, AdSense has strict content policies, and if your website or content doesn’t comply with these policies, you may be at risk of having your account suspended or banned. Some adsense alternatives may have more lenient content policies.
And very importantly, relying solely on AdSense for income can be risky. Diversifying your revenue streams with alternative ad networks, affiliate marketing, sponsored content, or other methods can provide stability and reduce dependence on a single platform.
5 Top AdSense Alternatives
- Adpushup
- Pros: High-paying ads, ad placement optimization, RPM boost
- Cons: Minimum traffic requirements, complex setup
- PropellerAds
- PropellerAds is a global ad network that offers a variety of ad formats, including display ads, native ads, push notifications, and interstitial ads.
- It also offers a variety of targeting options, such as geotargeting, device targeting, and interest targeting. PropellerAds does not have any minimum traffic requirements.
- Adsterra
- Pros: Advanced targeting options, real-time reporting, white label solution
- Cons: Can be complex to set up
- Ezoic
- Pros: High-paying ads, ad placement optimization, RPM boost
- Cons: Minimum traffic requirements, complex setup
- Kevel
- Pros: Custom ad formats, ad performance reporting, programmatic advertising
- Cons: Higher fees than AdSense
Ezoic vs Adsterra vs Adpushup vs ProperllerAds
![ads serving networks](https://techvoltmedia.com/wp-content/uploads/2023/09/ads-serving-networks.jpg)
Ezoic, Adsterra, and AdPushup are all ad optimization and monetization platforms, but they have some key differences and cater to different needs. Here’s a comparison of these platforms to help you decide which one might be the best fit for your website:
Ezoic:
- Ad Optimization: Ezoic focuses on optimizing ad placements and formats to maximize revenue while maintaining a positive user experience.
- User Experience: Ezoic places a strong emphasis on improving user experience by balancing ad revenue with site performance, speed, and layout.
- Machine Learning: Ezoic uses machine learning and AI to conduct tests and experiments to find the best-performing ad configurations.
- Content Personalization: Ezoic offers features for content personalization, which can enhance user engagement and indirectly boost ad revenue.
- Ad Mediation: Ezoic can integrate with multiple ad networks, including AdSense, to fill ad slots with the highest-paying ads available.
- Traffic Requirement: Ezoic typically requires a minimum level of traffic (around 10,000 monthly sessions) before you can apply to use their platform.
- Revenue Sharing: Ezoic operates on a revenue-sharing model, taking a percentage of your ad earnings.
- Support and Resources: Ezoic provides customer support and educational resources to help website owners maximize ad revenue.
Adsterra:
- Ad Network: Adsterra is primarily an ad network that offers a range of ad formats, including display, native, popunder, and push notification ads.
- Monetization Options: Adsterra is suitable for websites looking for various ad formats beyond traditional display ads.
- Wide Range of Verticals: Adsterra serves a wide range of verticals, including gaming, finance, dating, and more.
- Traffic Requirement: Adsterra may have different traffic requirements depending on the type of ads and services you want to use, but it generally requires a moderate level of traffic.
- Payment Options: Adsterra offers multiple payment options, including wire transfer, PayPal, Bitcoin, and others.
- Support: Adsterra provides customer support to assist publishers and advertisers.
AdPushup:
- Ad Optimization: AdPushup specializes in ad layout optimization to increase ad viewability and click-through rates, primarily focused on display ads.
- A/B Testing: AdPushup offers A/B testing and experimentation tools to find the most effective ad placements and formats.
- Ad Network Integration: AdPushup can integrate with various ad networks, including AdSense and others, to optimize their performance.
- User Experience: While AdPushup aims to maximize ad revenue, it also considers user experience by ensuring that ad placements do not negatively impact site usability.
- Traffic Requirement: AdPushup typically does not have strict traffic requirements, making it accessible to smaller websites.
- Revenue Sharing: AdPushup usually operates on a performance-based pricing model, where they charge a percentage of the additional revenue generated through their optimization.
The top Pay Per Click Adsense alternatives
There are many great Pay Per Click (PPC) AdSense alternatives available, but some of the top contenders include:
- Media.net: Media.net is a contextual advertising network that is owned by Yahoo! and Bing. It offers a variety of ad formats, including display ads, native ads, and video ads. Media.net has a high approval rate and pays publishers up to 90% of the ad revenue.
- PropellerAds: PropellerAds is a global ad network that offers a variety of ad formats, including display ads, native ads, push notifications, and interstitial ads. PropellerAds has a low minimum traffic requirement and pays publishers up to 70% of the ad revenue.
- Ezoic: Ezoic is a header bidding platform that uses artificial intelligence to optimize your ad placements and maximize your revenue. Ezoic requires a minimum of 10,000 monthly pageviews and pays publishers up to 95% of the ad revenue.
- AdThrive: AdThrive is a premium ad network that is designed for high-traffic websites. It offers a variety of ad formats, including display ads, native ads, and video ads. AdThrive has a high approval rate and pays publishers up to 75% of the ad revenue.
- Monumetric: Monumetric is a full-service ad management company that offers a variety of ad formats, including display ads, native ads, and video ads. Monumetric has a high approval rate and pays publishers up to 90% of the ad revenue.
My Take
The best PPC AdSense alternative for you will depend on your specific needs and goals. If you’re looking for a network with a wide range of ad formats and targeting options, then Media.net or PropellerAds may be a good choice.
If you’re looking for a network that can help you maximize your revenue, then Ezoic or AdThrive may be a better option. If you’re looking for a full-service ad management company, then Monumetric may be a good choice.
It’s important to do your research and compare different networks before you decide which one is right for you. You should also consider factors such as your website’s traffic, content, and audience when making your decision.
Which platform is right for you?
The best platform for you will depend on your specific needs and goals. If you have a high-traffic website and you’re looking for a platform that can help you maximize your revenue, then Ezoic is a good option. If you have a smaller website or you’re not as concerned about maximizing your revenue, then Adsterra may be a better choice.
Here are some additional factors to consider when choosing any of the adsense alternatives
- Your website’s traffic: Ezoic requires a minimum of 10,000 monthly pageviews. If your website doesn’t meet this requirement, then Adsterra may be a better option.
- Your budget: Ezoic charges a 30% commission on your earnings. If you’re on a tight budget, then Adsterra may be a better choice.
- Your needs: If you’re looking for a platform that offers a variety of features, such as AI-powered ad optimization and website speed optimization, then Ezoic is a good option. If you’re not as concerned about these features, then Adsterra may be a better choice.
Ultimately, the best way to decide which platform is right for you is to try them out and see which one performs better for your website.
In summary
The choice between choosing any of the AdSense alternatives depends on your website’s specific needs, traffic volume, and goals. Ezoic is more focused on overall site optimization and user experience, Adsterra is primarily an ad network offering various ad formats, and AdPushup specializes in ad layout optimization.
Consider your audience, the type of content you produce, and your revenue goals when deciding which platform to use. It’s also a good idea to test these platforms to see which one delivers the best results for your website.
Before switching to Ezoic or any other ad network, it’s essential to thoroughly research and consider your website’s specific needs, audience, and traffic volume. Testing different ad networks and configurations can help you determine which option is the most profitable and aligned with your goals. Additionally, read and understand the terms and policies of the ad network to ensure compliance with their rules and guidelines.