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Current Dos and Don’ts to Maintain and Increase Website Performance and Visitor Engagement

Maintain and Increase Website Performance and Visitor Engagement

There are many reasons why website visitors might be leaving your site. Some of the most common reasons include Slow loading times, Poor navigation, low-quality content, Too many pop-ups or ads, and Technical problems.

You can reduce the number of visitors who leave your site by addressing the reasons why they are leaving. For example, you can improve your website’s loading speed, improve your navigation, create high-quality content, reduce the number of pop-ups and ads, make your website mobile-friendly, and build trust and credibility with your visitors.

How Not to Lose Website Visitors by Boosting Performance and Speed

There are many reasons why website visitors might be leaving your site. Visitors expect websites to load quickly, and they are likely to leave if a website takes too long to load. Visitors want to be able to easily find the information they are looking for on your website. If your navigation is confusing or difficult to use, visitors are likely to leave.

Users come to your website looking for information or solutions to their problems. If your content is irrelevant, low-quality, or outdated, visitors are likely to leave. Plus, Pop-ups and ads can be annoying and disruptive, and they can cause visitors to leave your site.

Other reasons why visitors might be leaving your site include:

  • Technical problems: Visitors might leave your site if they encounter technical problems, such as broken links or errors.
  • Poor customer service: If visitors have a problem with your website or have a question, they should be able to get help easily. If they cannot get help, they are likely to leave.
  • Competition: Visitors might leave your site if they find a better offer or more information on a competitor’s website.

Our strategy in this this guide uses the Reverse brainstorming framework that involves looking at a problem from the opposite perspective to generate innovative solutions.

Thus, let’s explore some strategies that focus on what to, and what not to do to maintain and increase website visitor engagement:

1. Avoid Cluttered and Heavy Design:

  • Issue: Shouting and intricate designs with numerous graphics can slow down website loading times.
  • Reverse Solution: Opt for a minimalist design approach, prioritize simplicity, and reduce unnecessary elements. Compress images and use efficient coding practices to maintain a sleek appearance without sacrificing speed.

2. Don’t Ignore Mobile Optimization:

  1. Issue: Neglecting mobile optimization can result in slow loading times for users on smartphones and tablets.
  2. Reverse Solution: Prioritize mobile responsiveness during the website development process. Implement responsive design principles, optimize images for mobile viewing, and test your website across various devices to ensure a seamless user experience.

3. Avoid Large Media Files:

  • Issue: Uploading high-resolution images and videos without compression can significantly slow down your website.
  • Reverse Solution: Compress images and videos appropriately without compromising quality. Leverage modern image and video compression techniques to reduce file sizes while maintaining a satisfactory user experience.

4. Don’t Overlook Caching Strategies:

  • Issue: Neglecting caching mechanisms can result in slower page loading times for returning visitors.
  • Reverse Solution: Implement effective caching strategies. Utilize browser caching to store static resources locally on users’ devices and server-side caching to reduce the processing load on your server.

5. Avoid Too Many Plugins and Widgets:

  • Issue: Overloading your website with unnecessary plugins and widgets can lead to increased HTTP requests and slower loading times.
  • Reverse Solution: Limit the use of plugins and widgets to essential functionalities. Regularly audit and remove any that are not contributing significantly to the user experience. Choose lightweight alternatives or consider custom-coded solutions for critical features.

6. Don’t Neglect Content Delivery Networks (CDNs):

  • Issue: Serving content from a single server location may lead to latency issues for users located far away.
  • Reverse Solution: Implement a Content Delivery Network (CDN) to distribute your website’s static content across multiple servers worldwide. This reduces latency and ensures faster loading times for visitors regardless of their geographical location.

7. Don’t Disregard Regular Performance Audits:

  • Issue: Failing to conduct regular performance audits can lead to a gradual decline in website speed over time.
  • Reverse Solution: Schedule regular performance audits using tools like Google PageSpeed Insights or GTmetrix. Identify and address performance bottlenecks promptly to maintain optimal website speed.

General Solutions to visitors are leaving your site because it is slow and sluggish?

  • Make your website load faster. This can be done by optimizing your images, reducing the number of HTTP requests, and using a content delivery network (CDN).
  • Make your website more responsive. This means that your website should look good and function well on all devices, including desktops, laptops, tablets, and smartphones.
  • Improve your website’s navigation. Make it easy for visitors to find the information they are looking for.
  • Keep your website’s content fresh and up-to-date. Visitors are more likely to stay on a website that has new and interesting content.
  • Make your website visually appealing. Use high-quality images and videos, and choose a design that is easy on the eyes.
  • Reduce the number of pop-ups and ads. Pop-ups and ads can be annoying and disruptive, and they can cause visitors to leave your site.
  • Fix any broken links. Broken links can lead to frustration and confusion, and they can also make your website look unprofessional.
  • Make sure your website is secure. Visitors are less likely to visit a website that is not secure. You can use a security certificate to encrypt your website’s data and protect it from hackers.
  • Provide excellent customer service. If visitors have a problem with your website, be sure to respond to them promptly and help them resolve the issue.

Here are some specific examples of how to implement the above solutions:

  • Optimize your images: Use a tool like TinyPNG or ImageOptim to compress your images without sacrificing quality.
  • Reduce the number of HTTP requests: Use a tool like Google PageSpeed Insights to identify and reduce the number of HTTP requests that your website makes.
  • Make your website responsive: Use a responsive design framework like Bootstrap or Foundation to create a website that looks good and functions well on all devices.
  • Improve your website’s navigation: Use a clear and concise navigation menu, and make sure that your website’s pages are well-linked together (internal linking).
  • Keep your website’s content fresh and up-to-date: Publish new content on a regular basis, and make sure to update your existing content when necessary.
  • Make your website visually appealing: Use high-quality images and videos, and choose a design that is easy on the eyes.
  • Reduce the number of pop-ups and ads: Only use pop-ups and ads when they are absolutely necessary.
  • Fix any broken links: Use a tool like Google Search Console to identify and fix any broken links on your website.
  • Make sure your website is secure: Install a security certificate on your website.
  • Provide excellent customer service: Make it easy for visitors to contact you if they have any problems with your website.

Additional tips:

  • Use a website performance testing tool to identify areas where your website can be improved.
  • Monitor your website’s traffic and bounce rate to see how changes to your website are impacting visitor behavior.
  • Make sure your website is mobile-friendly. Mobile traffic is now accounting for more than half of all web traffic.
  • Use social media to promote your website and content.
  • Run email marketing campaigns to stay in touch with your visitors and encourage them to return to your website.


By considering these “reverse” solutions, you can gain insights into what practices to avoid in order to maintain and boost your website performance and speed, ultimately retaining and attracting more visitors.

You can also use a website analytics tool to track how visitors are interacting with your website and to identify areas where you can improve. By understanding why visitors are leaving your site, you can take steps to reduce the number of visitors who leave and improve your overall user experience.

Take your time to improve your website’s performance and speed.

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